Hivos, True Price and Ufadhili Trust on June 6 launched CSR Africa, a social performance portal for the flori- and horticulture sector, at the International Flower Trade Expo in Nairobi, Kenya. Professionals in the flori- and horticultural sector can use it to learn, measure and improve their CSR performance.
“We want to provide flower growers with a tool they can use to manage their social performance,” says Kristina Ullrich, who works at Hivos as private sector advocacy officer. “Customers increasingly ask for horticultural products that are produced in an environmentally friendly way and under good labour conditions, as evident in the growing demand for certified flowers.”
“Growers don’t know exactly how they are currently performing on sustainability, compared to the sector and where they can improve in the future, without reducing profits,” Ullrich continues. “This portal aims to provide growers with a quantitative social impact assessment and resources on opportunities to improve cost-effectiveness.”
Interested parties can request a workshop provided by Ufadhili Trust to learn more about the use of the portal. Ufadhili Trust is East Africa’s leading proponent of social responsibility. They support growers that want to improve their social performance with trainings, CSR programs and connections to local solution providers. The CSR portal is an initiative of Hivos, Ufadhili Trust and True Price.
Ufadhili Trust is one of the implementing partners under the Hivos Women@Work campaign in East Africa.
In 2012, Hivos started the Women@Work campaign to bring about decent work for women who earn their living in global production chains, specifically in the flower industry. Since relatively high numbers of women work in this sector, and Hivos has long worked with partners who are committed to working on women’s rights, we focused our campaign on:
- capacity development, specifically in countries in East Africa
- advocating for enforcement of women workers’ rights and their economic empowerment as part of CSR (Corporate Social Responsibility) and implementation of decent work for women
- highlighting women’s work and rights of women workers in the flower industry through consumer action calling for fair flowers